Do Good Coffee
Personal project
Inspired by the simple idea of doing good for oneself and others, Do Good Coffee is a local coffee shop looking to go nationwide.
I created a wordmark to serve as a starting place for the brand's visual identity. After making the wordmark in Illustrator, I brought it into After Effects and created the motion graphic above. The coffee bean letters coming together are symbolic of people coming together through the brand.
Using Photoshop, I created mockups to further develop the visual identity of the brand. I discovered that the letter 'O' from the wordmark worked well as both a pattern and a standalone logomark.
My main goal with this project was to create a brand that I could see being big. I was largely inspired by McDonalds and Starbucks, which have both achieved great success in creating instantly recognizable brands.
Tools used: Illustrator, Photoshop, After Effects​​​​​​​​​​​​​​