Relm Apparel
Personal project
Relm is a winter apparel and gear brand created for those who venture headfirst into the snowy slopes of the world.
A driving concept behind the Relm brand is discovering new worlds, or entering new "realms"—meaning things like adventuring to a new place or trying a new sport. To symbolize this concept, as visualized above, the two lines that sit in the negative space of the L in the wordmark represent the opening of doors.
Tools used: Illustrator, Photoshop, After Effects